Esquire To Debut Ninth Bachelor Pad in Brooklyn, Its First Outside of Manhattan

Magazine Takes Over Tri-level Penthouse in DUMBO’s ClockTower Building

Views of the interior of the ClockTower penthouse at 1 Main St. in DUMBO, which is currently being transformed by Esquire magazine into the “Ultimate Bachelor Pad” to benefit the Fresh Air Fund. Eagle file images.

 

By Linda Collins

DUMBO — Esquire magazine is taking over the tri-level penthouse apartment at the top of the ClockTower Building in DUMBO.

The occasion is the magazine’s ninth annual “Ultimate Bachelor Pad” and, significant for Brooklyn and DUMBO, it marks the first time the men’s magazine has set up its apartment outside of Manhattan.

It will be unveiled on Thursday, Oct. 13, as an invitation-only benefit for the Fresh Air Fund, a not-for-profit agency that provides free summer experiences in the country for city children from disadvantaged communities.

On the market for several years, the 7,000-square-foot triplex at One Main St. — remodeled by David Walentas of Two Trees Management Co. — is listed currently with Gumley Haft Kleier for $23.5 million, down from the $25 million asking price the Eagle reported in 2009.

Esquire’s apartment concept was conceived in New York in 2003 and it alternates between New York and Los Angeles, according to Jack Essig, senior vice president, group publishing director and chief revenue officer.

“Although we create our house every other year in Los Angeles, this is the first time we’ve taken our New York project to a location outside of Manhattan,” Essig said. “We really challenge ourselves every year to find a new prime neighborhood and a building that represents the essence of the magazine. The ClockTower penthouse is truly a one-of-a-kind space that encapsulates the style and innovation that is inherent to the Esquire brand.”

Each room represents “a variety of lifestyle touchpoints for the 21st-century man” as envisioned by a variety of interior designers. This year that list includes Shelley Starr for Hugo Boss (the great room) and for Don Julio (the tequila bar), Campion Platt for Ermenegildo Zegna (the master bedroom), Denise Kuriger for ASICS (home gym), Marc Thorpe and HUSH Studios for Acura (the study), Luxurious Animals and Poltrona Frau Group for Lufthansa (the digital loft), SFA Design for Conrad Hotels & Resorts (the rooftop terrace), and Brooks Atwood of POD Design+Media and Dana Karwas of WIKA Studio (the Esquire bar).

To date, Esquire has raised more than $8.5 million for a variety of charities and causes.

“It’s nice to be doing good while doing business,” said Stephen Jacoby, associate publisher of marketing, in a statement. “We’re thrilled to be creating such unique and inspirational living spaces each year and giving our partners this platform for reaching key audiences. And it’s thoroughly rewarding to be doing it for charity.”

 

Views of the interior of the ClockTower penthouse at 1 Main St. in DUMBO, which is currently being transformed by Esquire magazine into the “Ultimate Bachelor Pad” to benefit the Fresh Air Fund. Eagle file images.

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