New ‘Restaurant Row’ Coming to 345 Adams St.

Old Office Building Gets New Appearance

This rendering shows what 345 Adams St. will look like once the redevelopment of the first two floors is finished. The area at right with the arched windows will house Sugar and Plumm and American BBQ and Beer Co. Rendering courtesy of Muss Development.

DOWNTOWN BROOKLYN — In the wake of the announcement earlier this year about new stores and a restaurant coming to the Brooklyn Municipal Building, two high-end eateries that are new to the city — Sugar and Plumm, and American BBQ and Beer Company — are coming to the first two floors of another city office building at 345 Adams St.

The redevelopment of the first two floors within the 1920s-era building is a project of Muss Development LLC, best known in Brooklyn as the developer of the nearby New York Marriott at the Brooklyn Bridge and the Oceana condos in Brighton Beach.

The project, like the one at the Municipal Building, is part of the city’s overall effort to create new retail options in space that once housed government offices. The Municipal Building project is being carried out by another real estate firm, United American Land.

Muss purchased the space at 345 Adams St. from the city in 2007. The Finance Department, which once occupied the space, has relocated its offices elsewhere in the building. Muss has also remodeled the space, giving it three double-height arched windows to match the three along Willoughby Street within the same building. Situated side by side, both restaurants are leased for 20 years and occupy a total of 11,012 square feet. Construction is slated to begin in March, and the restaurants are slated to open in fall 2012.

Sugar and Plumm, “Purveyors of Yumm,” currently has a store in Paramus, N.J. Judging by its website (sugarandplumm.com), it is a combination restaurant and ice cream parlor, and a hand-crafted chocolate manufacturer and retailer. The now-defunct but once incredibly popular Krum’s in the Bronx used the same concept.

American BBQ & Beer Co., according to Muss, is a project of Mark Advent, the creator of the New York, New York hotel and casino in Las Vegas. The American BBQ & Beer Co. at Adams Street will be the company’s first outlet.

Borough President Marty Markowitz said, “I was proud to support the conversion of this city-owned space. It will expand employment opportunities for local residents and enhance retail options in a way that meets the needs of the area’s diverse population of workers, residents, students and visitors. To Sugar and Plumm and American BBQ and Beer Company — welcome to the big stage of Brooklyn, U.S.A.”

“With these great new tenants, a new Willoughby Street entrance and a pedestrian plaza that will add outdoor walking space and seating, we are seeing further evolution of Downtown Brooklyn as an in-demand retail destination,” added Joshua L. Muss, president of Muss Development.

These eateries join a growing number of restaurants on this stretch of Adams Street, creating another “restaurant row” in Brooklyn. Panera Bread is set to open within 345 Adams St. in February, joining the Archives Bar at the nearby Marriott hotel, Morton’s the Steakhouse at 335 Adams St. and a soon-to-open Shake Shack at the entrance to the Fulton Mall.

Robert Greenstone, of Greenstone Realty represented Muss Development in the Sugar and Plumm and American BBQ and Beer Company leases. Kenji Ota of Newmark Knight Frank represented the restaurants.

Office tenants in the 13-story building include the Department of Finance, the Department of Probation, the Board of Elections, the Administration for Children’s Services and various other agencies.

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Filed under DUMBO, Real Estate, Retail

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